Rugby club passes over
responsibility to our safe hands

The Cambridge University Rugby Union Football Club (CURUFC) commissioned Ideas by Eden through our relationship with SJPR, who had been appointed to provide PR and marketing services to increase sponsorship revenue at the club, especially around the headline fixtures of the season.

The brief was to modernise and update the clubs literature to support the new PR and marketing campaign, and we begun by producing a range of collateral including for each of the different services that the rugby club provides, for example corporate sponsorship opportunities, venue hire and match day sponsorship.

We were subsequently invited to pitch some ideas to update their match day programmes and the quarterly Gazette publication which is sent to over 4000 past players and Alumni. Our designs for the programmes are still used today and we continue to produce the Gazatte.