Specialist independent shopping
internet directory added to client list

Design and marketing experts Ideas by Eden has been appointed by the owners of The Country Shopper – a nationwide Internet directory for discerning shoppers who like to shop at independent retailers, rather than high street chains.

Ideas by Eden has been set two objectives by The Country Shopper team: to raise awareness of the website as the definitive online resource for consumers who want to identify unique shops and boutiques in their local area; and to increase the number of retailers who want their business listed in the directory.

The Country Shopper was launched in October 2010 and already lists over 8000 independent retail businesses across the UK. The company has big ambitions for the year ahead. The aim is to become the UK’s best directory of independent retail businesses.

Work has already begun on a comprehensive marketing strategy and plans are afoot to improve the website and create sales collateral. PR activity is underway and a press advertising campaign is about to launch.

The Country Shopper’s Marketing Manager Ziggy Bell said: “Ideas by Eden are just what we’ve been looking for to help grow our business. Vastly experienced in digital and with a results focused approach, they have a clear understanding of our offering and the passion to help us grow it in the right direction.”

Christian Scott, founder of Ideas by Eden, said, “Our fourth big client win in as many months brings with it some exciting challenges. The Country Shopper has made a great start to their new venture and with sound planning and a strategic approach we’re confident we can make a big difference to their business”. For more information about The Country Shopper go to: http://www.thecountryshopper.co.uk