In a world that's becoming
increasingly mobile

In a world that's becoming increasingly mobile, making your brand available to customers on the move is something we all have to embrace. At a basic level, this means making your website accessible from the ever growing list of mobile devices, from smart phones to iPads.

Whilst a great number of these now sport fully fledged web browsers as capable as those you have on your PC, it's not always the case that your standard website will work. Flash on an iPhone, for example, is largely unavailable.

Beyond the technical ability of a given device to render your website properly, remember that people use the internet in different ways in different situations. And whilst the technology moves on with exponential speed, the size of a human finger is unlikely to evolve much in the next ten years.

A mobile friendly version of your site with larger buttons for an improved touchscreen experience makes you far more accessible to customers not in front of a computer. 

There's an app for that... 
Of course, websites are just the tip of the iceberg. Mobile devices offer many other technologies that can be put to good use; cameras are turned into barcode scanners, GPS technology paves the way for geolocation services like Poynt and the two combined provide us with the fantastically named 'augmented reality'.

2011 has been heralded as the 'Year of mobile commerce' as mobile hardware manufacturers seek to usurp the humble wallet with Near Field Communication technology, allowing consumers to pay for their petrol and copy of the Guardian with their iPhone.

Whilst all of this might seem a little 'out there', remember that this year's cutting edge is next year's bog standard, and that appropriately embraced, they represent a myriad opportunities to engage with our audience.

And after all, that's what brand building is all about. See what eConsultancy have to say about what mobile commerece users expect - click here.