Technical SEO: The objective for FTA was to move their already highly search optimised static HTML website into a CMS without negatively impacting search performance, something they had been advised was impossible. We were successful in completing the move by retaining site structure, content and meta data, carefully managing URL redirects in Webmaster Tools and within the website. We quickly achieved improved SEO performance which, we continue to build on today with more advanced techniques including using Googles Page Speed Service, registering their own IP to a specific London address and harnessing the power of Rich Snippets.
SEO content strategy: Xaar required an SEO content audit and we chose to deliver the results in a training session which armed their team with the necessary resources and knowledge to more effectively manage their own onsite SEO. The SEO training focused on basic techniques including keyword identification and planning, meta data and keyword density strategy.
SEO content analysis: We reviewed search performance of key landing pages as part of a more general audit of Huntsman’s website which looked deeply into performance, technology, user experience, compatibility, branding and measurement.
Basic SEO & training: We enabled Prime Finish to make a big impact on launching their new decorating business into the competitive Cambridge market by quickly gaining top three serps positions for 7/12 target keywords and phrases, and retaining these natural positions three years later with a simple and effective content strategy.
SEO planning, strategy & implementation: For Sanko we completed a thorough SEO content audit which formed the foundation for delivering a content strategy. We are in the process of rolling this out to ensure they remain top of serps for their denim-related target keywords and phrases.
SEO keyword analysis and planning: Honest called upon our SEO planning expertise to define a content strategy for launching a new service aimed at the education sector.
SEO planning: As part of a larger website redevelopment project we have trained the different teams at this local charity so they can be self sufficient with their onsite SEO, learning to craft search optimised content. We achieve some great search results from just doing the simple things well including image naming conventions, meta data, keyword usage and density, internal linking and blogging.
SEO: Maintaining this freelance PRconsultants #1 position for “Cambridge freelance pr” has been possible without any content updates for over 6 years, testament to doing the basics well.