Case Study:
The Cambridge Toy Shop

Building awareness is childs-play

The Cambridge Toy Shop engaged us to deliver a campaign to raise awareness of their high street store and to promote the fact they stock over 6000 products for
children of all ages.

And requires diversity;

• Updating their brand and developing a new creative style and brand proposition
• Delivering a new eommerce website
• Running a local PR campaign which generated coverage in most of the local press
• Running competitions which generated over 1000 entries
• Starting the distribution of an email newsletter which goes to over 1000 contacts each month
• A new mascot which has become quite well known around the City
• Launching a number of promotions including namimg the bear, an Easter egg hunt, half term activities and kids club.