Case Study:
Elaje Hair & Beauty

An integrated approach for leading out-of-London salon

Ideas by Eden started working with Elaje shortly after their launch in 2008, and have since delivered a fully integrated approach to their marketing communications, including website development, various advertising campaigns, brand development and a range of printed literature and promotional materials.

• Their advertising investment pays for itself several times over, measured by the number of new customers redeeming their offers.

• An email marketing campaign achieves more than double the industry standard click-through-rate.

• The brand and business has grown significantly and developed a strong reputation and a really positive image.

• Our strategy and creativity mixed with their professionalism and expertise has helped to position Elaje as the leading local salon and one of the best outside of London.