Providing some guidance for
independent shopping
directory

The Country Shopper

The Country Shopper was launched in October 2010 with the aim of becoming the UK’s best directory of independent retail businesses.

We were tasked with updating an existing website to better encourage independent retailers to join the directory.

We helped the client develop a marketing strategy that encompassed refreshing the website, creating sales collateral and developing an advertising campaign and working alongside local PR consultant Judith Gaskell.

First steps

At the centre of our strategy, the website was first given a fresh new look. We also recommended and implemented more engaging calls to action and a simplified, yet more informative sign-up process to encourage advertisers to subscribe.

From online to print

To support the newly refreshed website, we produced a range of press advertising to help drive web traffic and sales presenters that could be used to support face to face meetings and could also be used for mailing activity.

“Ideas by Eden are just what we’ve been looking for to help grow our business; vastly experienced in digital and with a results focused approach, with a clear understanding of our offering and the passion to help us grow it in the right direction"

Ziggy Bell Marketing Manager, The Country Shopper

Results

The creative work that we have carried out for The Country Shopper has resulted in a much stronger brand, a more engaging website, a simplified registration process and more people using the website.