Use PR to 'affordably' generate
awareness, news and column inches

Cambridge PR agency We’re not a PR agency, lets make that clear, but we have always made our clients aware of the benefits of engaging in a public relations (PR) programme, to generate positive coverage of their products and services.

Working alongside a number of PR specialists, we are able to ‘cost effectively’ achieve press coverage for any type of organisation.

Why does a ‘design agency’ need to get involved?

We don’t just do design, we do marketing too, and PR is an integral component in raising awareness of your products and services.

 We first became involved in PR when a client was struggling to generate news for their website; which was required for a number of reasons including search engine optimisation (SEO), and because “a good website is never finished” - content is king and therefore must be regularly updated.

In this instance a PR consultant was able to turn mediocre news and events into interesting articles that were published online and in print, and gained significant column inches about their business. Column inches that would have cost considerably more for the equivalent space in advertising.

 
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